[1:00] Taboo subjects not only restrain discussions, but they constrict solutions too
[1:30] All of us can have more conversations about climate action, and that could be the most important climate action we can take.
[2:00] Climate Change in the American Mind report from Yale and George Mason Universities
[2:35] 70% of Americans think global warming is happening
[2:50] 58% believe that global warming is caused in part by human activities
[3:05] Only 15% of Americans understand the scientific consensus on human-caused climate change.
[3:20] We can have more conversations to increase that number.
[3:35] 62% of Americans are at least somewhat worried about global warming.
[3:45] 62% are interested, 45% feel helpless, 41% feel hopeful
[4:00] 61% say global warming is affecting the weather in the U.S. right now
[4:05] 41% say they’ve personally experienced the effects of global warming
[4:15] 71% think global warming will harm future generations
[4:20] 63% feel global warming is important to them personally
[4:30] So, the majority of American adults feel it’s important. You’d think people would be talking about it, but no 🙁
[5:10] Only 35% American adults say they discuss global warming with family and friends “often” or “occasionally”. More say they “rarely” or “never” discuss it (65%).
[5:30] One in three don’t talk about it because “it never comes up”.
[5:45] Spiral of silence: We don’t talk about it because it never comes up.
[6:20] Only four in ten Americans (43%) say they hear about global warming in the media at least once a month
[6:30] In the U.S. federal administration, we have people proactively deleting mention of climate change.
[7:00] As individuals, the place we need to start working is having conversation to change hearts and minds.
[7:20] When I drive for Uber, I find ways to talk about climate change through hurricanes, wildfires or changes since youth.
[8:00] Let’s work together on ways to have more conversations. Please leave a comment or question.
Climate Change in the American Mind
This report is based on findings from a nationally representative survey – Climate Change in the American Mind – conducted by the Yale Program on Climate Change Communication (climatecommunication.yale.edu) and the George Mason University Center for Climate Change Communication (climatechangecommunication.org), Interview dates: March 7 – 24, 2018. Interviews: 1,278 Adults (18+). Average margin of error +/- 3 percentage points at the 95% confidence level. http://climatecommunication.yale.edu/publications/climate-change-american-mind-march-2018/
Is There a Climate “Spiral of Silence” in America?
Yale Program on Climate Change Communication, September 23, 2016
The most important thing you can do to fight global warming: End the climate “spiral of silence.”
Joe Romm, Apr 19, 2018
How Much Has ‘Climate Change’ Been Scrubbed From Federal Websites? A Lot.
Coral Davenport, Jan. 10, 2018
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